Tag Archives: JetBlue

Airlines Diverging On Custom Corporate Bundles

Delta Air Lines in 2015 started offering tailored packages of products and services to corporate accounts. It’s not doing that anymore. It has other ways to enrich commercial relationships with add-ons. The change in strategy reflects two different ways airlines view the concept of corporate bundles. Travel managers for a while talked up the idea of… Read More »

Digging Deeper For Fare Bundles

JetBlue last week began selling bundled fares in a new three-tier structure. The content is accessible in global distribution systems, but most corporate self-booking tools don’t yet fully display the options. AmTrav last week claimed its homegrown booking tool was first. Hooking up the new content isn’t about connecting to an API or building an alternative mechanism,… Read More »

With A Bit Of Strategy, Airlines And SMEs Can Find Value In Small Business Programs

When organizations don’t have enough air volume to earn negotiated discounts, many find small business programs are better than nothing. But they can be a bit more than that. They can, for example, fill gaps for midsize companies averse to contracts with multiple carriers. For airlines, these programs offer access to a fertile segment at costs below those of traditional… Read More »