Tag Archives: loyalty program

Why Don’t Companies Reward Policy-Compliant Travelers With Loyalty Points?

Efforts encouraging corporate travelers to do the right thing run the gamut. Punitive measures for policy noncompliance range from informing managers to withholding reimbursement. Short of requiring pre-trip approval, other strategies use incentives like gift cards, cash or simple positive reinforcement. Why not reward travelers with loyalty program points? Frequent flyer, guest and renter programs are the lifeblood for… Read More »

Global Hotel Content Access For Travel Management Is On The Rise

Marriott’s plan to offer free Wi-Fi on direct bookings by loyalty members will cause channel conflict for many in business travel. Yet, it’s an oddity as the recent trend points to greater rather than reduced hotel content access for managed travel programs. As of 2010, each of the three major global distribution systems listed between 80,000 and 90,000 hotel properties.… Read More »

Starwood May Be Next As Marriott Wi-Fi Move Catches Corporates In OTA ‘Crossfire’

Starwood Hotels & Resorts appears poised to drop Wi-Fi fees for loyalty program members booking through its apps, websites and call centers. A similar plan at Marriott International announced last month and due to take effect Jan. 15 is upsetting many travel management professionals. This is collateral damage for Marriott, which is aiming to build traveler loyalty and better compete with online travel agencies.