Tag Archives: Pana

Nineteenth Century Tech Joins SEO, Data Mining In Business Travel Startup Marketing

Nothing beats word of mouth for business travel providers seeking new clients. Established players count on referrals, with the most gratifying coming from former users recommending them to new employers. New entrants incentivize to evangelize. The lucky business travel startup hooks a big fish corporate account and rides the wave of publicity. Downstream from big corporate, new entrants… Read More »

Alternatives Sought As CWT Shutters WorldMate Consumer App, Focuses On Corporate

[UPDATE, Jan. 10, 2017: The headline of this article was revised to add clarity.] Carlson Wagonlit Travel is discontinuing the consumer-facing version of WorldMate, the popular itinerary app it bought in 2012 for reportedly $20 million. A company official said CWT would continue to support WorldMate’s email parsing API, which backs several similar apps and services including Sabre’s TripCase. “CWT is… Read More »

Pana Downplays Commissions In Unmanaged Business Travel Service

It’s hard to keep track of all the startups now addressing small or unmanaged business travel. They’re applying a number of concepts including rewards, texting, personalization and artificial intelligence. They promise a better user experience than existing corporate booking systems offer. Investors during the past two years have put millions into them. One already was acquired by a more… Read More »