Soft-dollar benefits in airline relationships traditionally don’t get the same kind of play as negotiated discounts, but they’re worth real money too. A few years ago, Delta Air Lines created a banking system that assigned value to waivers and favors, and now American Airlines is automating the concept. Delta and United Airlines also expect to soon make waiver requests self-service….

The full content is available to subscribers

Lost your password?

Reminder: As per our Subscriber Agreement, reproduction or distribution of content and sharing user names and passwords are strictly prohibited.