How Is AA Gaining Corporate Share?

American Airlines last week reported solid corporate travel sales metrics, including three consecutive quarters of growing market share. It's accomplishing that through a variety of refreshed sales programs and products, and a larger corporate sales force.

"Our new corporate sales initiatives are starting to pay off," president Robert Isom told analysts and journalists. Reporting year-over-year improvements in third-quarter passenger unit revenues, Isom cited "improved share performance with travel management companies."

AA in 2017 added more than 100 sales team members and expects a few dozen more by year-end. They're stationed in such key domestic . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.