Expecting More Non-GDS Fares, Air Canada To Launch Tool For Travel Agencies To Service Direct Bookings And Access NDC

Air Canada 18 years ago debuted fare families, a response to low-cost competition that set off a revolution in airline pricing. The company's decision shortly thereafter to make some fares exclusive to its direct channels augured similar moves more than a decade later by big carriers in Europe and elsewhere. Is Montréal changing the game again?

To help support both the "omnichannel" needs of leisure and business customers of travel agencies, as well as its retailing ambitions, Air Canada will soon launch its AC Connex platform built with tech firm FareNexus Group. An agent . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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