Known as a corporate hotel program aide, Tripbam is spreading its wings into the air category. It plans to mimic its lodging capabilities and capture data on airline bookings, look for better airfares and automatically rebook them. It will develop benchmarks and analytics, and ultimately delve into air sourcing. The roadmap contemplates similar functionality for car rental.

Tripbam founder and CEO Steve Reynolds said corporate buyers were asking for tools on the air side for a while, but "we shied away because of change fees. We couldn't see a clear way to get the ROI for . . .

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