Direct Airline Distribution Hasn’t Grown

Airline distribution generates more than its fair share of controversy. Battles over financial flows, technology and content often underlie potential disruption to the status quo. Yet so far, it's all talk. The split between airline direct and indirect volumes has barely changed. In corporate travel, the indirect global distribution system/travel management company channel remains dominant.

American Airlines managing director for distribution and data commercialization Cory Garner said the carrier's direct/indirect ratio has been "stable dating back almost 20 years." Garner and corporate travel veterans spoke

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.