San Diego — Stanford University about two years ago enabled contracted United Airlines rates delivered on the carrier's website to registered travelers who indicate they're planning a work trip. Whether a burgeoning model or just another tool in the kit, the program is a work in progress, according to Stanford travel relationship manager Janet Wyer.

"If they go airline direct, they still have to go somewhere else for hotel and car," she said. "The data is a challenge, and if you were to roll this out for every airline, it's even more of . . .

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