Amadeus, Salesforce Chase Business Travel’s ROI

Return on investment for particular business trips is elusive. Amadeus is hoping to address that with new integration between its cytric booking tool and Salesforce. Amadeus expects cytric to be available on the Salesforce AppExchange by early fourth quarter, meaning clients can install its booking capabilities into the Salesforce mobile app.

The integration will attach Salesforce CRM's "opportunities" and "activities" to trip spending. This enables managers to factor travel costs in with the potential revenue return.

In Salesforce parlance, opportunities are potential sales and pending deals. Activities are events or tasks, like logged phone calls or sent emails.

Cytric . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.