Return on investment for particular business trips is elusive. Amadeus is hoping to address that with new integration between its cytric booking tool and Salesforce. Amadeus expects cytric to be available on the Salesforce AppExchange by early fourth quarter, meaning clients can install its booking capabilities into the Salesforce mobile app.

The integration will attach Salesforce CRM's "opportunities" and "activities" to trip spending. This enables managers to factor travel costs in with the potential revenue return.

In Salesforce parlance, opportunities are potential sales and pending deals. Activities are events or tasks, like logged phone calls or sent emails.

Cytric . . .

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