Siemens: Amadeus Deal Underpins Global Content Acquisition And Traveler Experience

In its move to two travel management companies and one global distribution system, $67 billion multinational manufacturing conglomerate Siemens focused on the traveler experience. 

Some corporations that establish agreements with GDS providers do so for economic reasons. "Incentives were clearly not the driver in this change," according to an email this week from Siemens head of global travel management Albert James Kueng, describing an April announcement with Amadeus. "The drivers are innovation and service: 24 hours and seven days a week, wherever you are."

Such a "follow-the-sun" approach isn't new, but . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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