American Express Global Business Travel Redesigns Midmarket Offering

By | April 19, 2017

American Express Global Business Travel last month started offering a bundled platform for new U.S. clients spending less than $20 million annually on air travel.

In partnership with Jigsaw Research and design consultancy Livework Studio, GBT crafted the program based on several guiding principles for the client experience: personalization, proactive servicing, consistency, value, local expertise and ease and clarity of deployment. It went into beta with some existing clients in December.

Customers benefit from the new approach through better call recognition, preferred rates and amenities and simplified pricing. Having invested in its telephony services and a new onboarding process . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media’s BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.