American Express Global Business Travel last month started offering a bundled platform for new U.S. clients spending less than $20 million annually on air travel.

In partnership with Jigsaw Research and design consultancy Livework Studio, GBT crafted the program based on several guiding principles for the client experience: personalization, proactive servicing, consistency, value, local expertise and ease and clarity of deployment. It went into beta with some existing clients in December.

Customers benefit from the new approach through better call recognition, preferred rates and amenities and simplified pricing. Having invested in its telephony services and a new onboarding process . . .

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