CWT: Still Plenty Of Low-Hanging Fruit On Clients’ Mobile Wish Lists

By | February 21, 2017

Many software builders during the past several years moved toward a development process that involves clients in more steps along the way. This "agile" method allows them to prove the utility of smaller components of the technology, avoiding the commitment involved with major releases. This can increase speed to market for top-of-the-list features.

Carlson Wagonlit Travel shifted to this approach starting last year. Now clients will see shorter development cycles and more frequent informational updates. With mobile, for example, customers this year can expect quarterly communications about the development roadmap. They should see the next bulletin in . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media's BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.