Air Canada since September has been selling paid seats through Sabre. It began listing its branded fares there in April and now distributes its full content to Sabre subscribers. Once an enemy of the global distribution systems, Air Canada has traded in its maverick approach for real support of mainstream corporate travel channels.

According to Sabre vice president of travel product solutions Shelly Terry, Air Canada has added to the "critical mass" of content available in the GDS. The industry, she asserted, now is at "an inflection point" for ancillary . . .

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