Sabre Sees An ‘Inflection Point’ On Ancillaries Via Travel Management Companies

Air Canada since September has been selling paid seats through Sabre. It began listing its branded fares there in April and now distributes its full content to Sabre subscribers. Once an enemy of the global distribution systems, Air Canada has traded in its maverick approach for real support of mainstream corporate travel channels.

According to Sabre vice president of travel product solutions Shelly Terry, Air Canada has added to the "critical mass" of content available in the GDS. The industry, she asserted, now is at "an inflection point" for ancillary . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.