Heard this one before? Large travel management company promises to become truly digital through better use of data and personalization. Carlson Wagonlit Travel chief technology officer Andrew Jordan in an interview last week described the very same as his top priority.

Jordan didn't disparage the "predictive" CWT AnalytIQs reporting system, ballyhooed and rolled out 16 months ago. Still, he thinks it can be better. "We have substantially re-architected and replanned our entire approach to reporting and data," said Jordan. "However . . .

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