CWT Redesigning Reporting Tool Launched In 2015

By | February 8, 2017

Heard this one before? Large travel management company promises to become truly digital through better use of data and personalization. Carlson Wagonlit Travel chief technology officer Andrew Jordan in an interview last week described the very same as his top priority.

Jordan didn't disparage the "predictive" CWT AnalytIQs reporting system, ballyhooed and rolled out 16 months ago. Still, he thinks it can be better. "We have substantially re-architected and replanned our entire approach to reporting and data," said Jordan. "However . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media's BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.