Heard this one before? Large travel management company promises to become truly digital through better use of data and personalization. Carlson Wagonlit Travel chief technology officer Andrew Jordan in an interview last week described the very same as his top priority.

Jordan didn't disparage the "predictive" CWT AnalytIQs reporting system, ballyhooed and rolled out 16 months ago. Still, he thinks it can be better. "We have substantially re-architected and replanned our entire approach to reporting and data," said Jordan. "However . . .

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Jay Campbell

Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn. He's here at CorporateTravel.social on Mastodon.