Author: Adam Gordon

Currently a senior consultant at GoldSpring Consulting, Adam Gordon has over 20 years of meetings and events, business travel and hospitality industry experience, supporting a variety of market sectors. With hands-on team management experience for several high-quality service portfolios, often in highly regulated environments, he is skilled in defining the underlying value propositions and has a proven track record in strategic vision planning. Originally from the United Kingdom, Adam has held several meetings and events management roles. He joined American Express Meetings and Events in early 2016 as director of business development and client engagement, and then GoldSpring in 2018. Connect with him on LinkedIn.

Op Ed: GoldSpring Consulting On Finding Strategic Value In Meetings Management

Adam Gordon

It’s Adam Gordon’s turn to share GoldSpring Consulting’s insights. In this From The Field guidepost, the senior consultant delves into measuring the value of strategic meetings programs. While savings is the metric that gets the most attention, Gordon contends that it’s not nearly enough for understanding the benefits to an organization. SMM should address the…

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