Op Ed: Katharine Farrell On What Brands Need To Consider Following Acquisitions

Executing an acquisition or merger can be tricky, and there have been several in the corporate travel space recently. Katharine Farrell of the Dots & Lines consultancy looks back at previous examples of brand consolidation in the industry and contemplates the pros and cons. May was an interesting month for the corporate travel industry. The…

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Op Ed: Katharine Farrell On Best Practices In Travel Management Communication

Communicator and marketer are among the many roles travel managers are asked to play. A communications specialist herself, Katharine Farrell of the Dots & Lines consultancy offers pointers on how to promote corporate travel programs to various internal stakeholders. Crafting messages that resonate, spur action and have a lasting impact is hard. With renewed focus…