Author: Katharine Farrell

Katharine Farrell is president of Dots & Lines, a boutique marketing and communications consulting firm serving the corporate travel industry. Katharine served as the chair of the GBTA Ladders Media & Communications Committee and as a member of the WINiT Conference & Event Planning Committee. Prior to taking the helm at Dots & Lines, she was product line director of the marketing division of GoldSpring Consulting. Katharine joined the company in June 2015 after receiving her MBA from Wake Forest University in Winston-Salem, N.C. She began her career with roles in marketing and communications within the higher education, professional sports, and large-scale special events sectors. Connect with Katharine on LinkedIn and find more information on Dots & Lines on LinkedIn.
Katharine Farrell

Op Ed: Katharine Farrell On What Brands Need To Consider Following Acquisitions

Executing an acquisition or merger can be tricky, and there have been several in the corporate travel space recently. Katharine Farrell of the Dots & Lines consultancy looks back at previous examples of brand consolidation in the industry and contemplates the pros and cons. May was an interesting month for the corporate travel industry. The…

Katharine Farrell
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Op Ed: Katharine Farrell On Best Practices In Travel Management Communication

Communicator and marketer are among the many roles travel managers are asked to play. A communications specialist herself, Katharine Farrell of the Dots & Lines consultancy offers pointers on how to promote corporate travel programs to various internal stakeholders. Crafting messages that resonate, spur action and have a lasting impact is hard. With renewed focus…

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