As Airline Incentives To Agencies Continue To Rise, A Startup Aims To Help Both Sides Manage It All

Supplier revenue is important to travel agencies. Marketshare and incremental volume are important to airlines. A startup wants to provide both sides a platform for examining and optimizing airline incentive programs.

There are many of those. Some are front-end commissions and others are back-end override deals. They can include overall volume goals and targets for certain routes or classes of service. Maybe an airline rewards agencies specifically for meeting targets on premium class for transpacific routes. 

After two decades of decline, agency compensation . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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