[UPDATE, June 22, 2017: British Airways began offering branded fares to global distribution systems via the Airline Tariff Publishing Co. Using what BA called "an industry standard distribution method," the functionality took effect for Travelport and Amadeus in early May and for Sabre on June 1. The airline told travel agencies that its aim is to help them "differentiate between the full range of products and the value they represent." BA initially is making its branded fares available in this way for long-haul flights originating in the United Kingdom. They'll be available for more flights . . .

The full content is available to subscribers

Reminder: As per our Subscriber Agreement, reproduction or distribution of content and sharing user names and passwords are strictly prohibited.

SubscriptionsAnd FREE TRIAL

Avatar

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.