Meta-Search Pioneer Brian Barth Is Back, Now Focused On Payment

By | March 18, 2015

Brian Barth and his team helped reinvent travel e-commerce when they created meta-search site SideStep, acquired by Kayak in 2007 for $200 million. Now Barth is set to make an impact on payments. His latest startup, UpLift, offers real-time insight on the customer's form of payment and enables online merchants to make targeted offers on that basis. One goal might be to increase loyalty to a co-branded card. Another might be to promote a cheaper option.

If you're thinking this sounds like something that could take advantage of the recent court ruling against American . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.