Brian Barth and his team helped reinvent travel e-commerce when they created meta-search site SideStep, acquired by Kayak in 2007 for $200 million. Now Barth is set to make an impact on payments. His latest startup, UpLift, offers real-time insight on the customer’s form of payment and enables online merchants to make targeted offers on that basis. One goal might be to increase loyalty to a co-branded card. Another...
The full content is available to subscribers

Lost your password?

Reminder: As per our Subscriber Agreement, reproduction or distribution of content and sharing user names and passwords are strictly prohibited.