Brian Barth and his team helped reinvent travel e-commerce when they created meta-search site SideStep, acquired by Kayak in 2007 for $200 million. Now Barth is set to make an impact on payments. His latest startup, UpLift, offers real-time insight on the customer's form of payment and enables online merchants to make targeted offers on that basis. One goal might be to increase loyalty to a co-branded card. Another might be to promote a cheaper option.

If you're thinking this sounds like something that could take advantage of the recent court ruling against American . . .

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Jay Campbell

Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn. He's here at CorporateTravel.social on Mastodon.