JetBlue last week began selling bundled fares in a new three-tier structure. The content is accessible in global distribution systems, but most corporate self-booking tools don't yet fully display the options. AmTrav last week claimed its homegrown booking tool was first.

Hooking up the new content isn't about connecting to an API or building an alternative mechanism, said AmTrav CEO Jeff Klee. It's a matter of digging deeper and "making extra calls — not just the calls for the lowest fare that everyone makes. Instead of relying on the high-level GDS shopping calls for everything . . .

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