Atlantic City — No one in the fragmented and diverse ground transportation industry underestimates Uber anymore. For chauffeured car execs meeting here last week at a Chauffeur Driven magazine conference, "Uber" was the four-letter word everyone could not help but say. The rhetoric was dire, with operators described as being at "war" and destined to suffer many "casualties."

Tristar Worldwide Chauffeur Services CEO Michael Fogarty described Uber's impact. "Lead time on new reservations is shortening," he said during a panel discussion. "Uber has reset customer expectations. If you don't have the technology, you need . . .

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