By David Michels, a partner in Bain & Company’s Tokyo office who leads the global change management and implementation practice, and Kevin Murphy, a partner in Bain’s Washington, D.C., office who leads the co-creation center of excellence.

We talk to executives all the time, and no matter how we start out, we always end up discussing change. How much? How fast? How sustainable?

Companies can’t hope to answer these questions unless they understand their own capacity for change. Traditionally that has been hard to determine, because people have . . .

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