Global distribution systems ceded a few percentage points of share among booking channels for hotel reservations in the United States, according to Amadeus data. As a group, their piece of the pie shrank by one-quarter since 2019, when they accounted for 12 percent of the total. Direct channels picked up a point while CRS lost two points and OTAs stayed flat. Brand was the big winner, picking up 4 percentage points in the past four years.

Suppliers generally are stepping up efforts to incentivize customers to use their websites by offering bonus loyalty points, prices not available in indirect channels and other perks.

Globally, the GDSs’ share of hotel bookings in 2023 fell to 9 percent from 11 percent in 2019, while brand channels gained 4 percentage points and accounted for 32 percent, according to the Amadeus numbers.

Read up on corporate travel distribution, including articles on direct sales channels promoted by airlines and hotels, the latest developments at global distribution systems and airlines’ “modern retailing” aspirations, as well as executive interviews with leaders at key players and commentary on what’s to come.