Post-pandemic Tripbam data showed a normalizing delta on rates for lodging bought by corporates versus the wider market.
After rates plummeted due to Covid, hotels and accounts rolled over negotiated rates for 2021, and many did so again for 2022 before diving back into negotiations for this year’s rates. Published rates have risen all year.
For 2024, proposals from U.S. hoteliers mostly called for single-digit percentage increases, with 5 percent to 8 percent a typical range cited by buyers.
Some corporate travel buyers succeeded in securing more modest increases by pushing back.
See more reporting on demand trends and hotel rates.