Chrome River is showing clients a new way for sales and finance to correlate T&E spending with customer relationship management info. The idea is to optimize how and where to allocate travel dollars, based on the revenue-generating potential of customer visits. Pulling CRM data into…

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David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.