Evolving Content Needs Highlight Differences Among Self-Booking Tools

Under the threat of increased content fragmentation, travel management companies and corporate travel booking tools can earn their stripes by integrating multiple sources. Each has its own approach to the age-old challenge made new by the emergence of NDC. SAP Concur last month told TMCs that for its online booking tool, they must decide to "present the entirety of each airline's content" from a traditional GDS connection or from Travelfusion, an aggregator. In other words, according to Concur, "non-GDS content cannot be combined with GDS content for the . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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Norman Rose
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Norman Rose

Given we haven’t yet seen the unique airline offers coming through NDC, the ability for the traveler to evaluate targeted offers with different ancillaries/bundles (or even price) will further complicate the booking process in an era where we are trying to simplify the booking flow. This will become a major issue as NDC content coexists with GDS content.

Paul Tilstone
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Paul Tilstone

Norm – Not sure I agree. I get we haven’t seen many tangible examples of what NDC will potentially achieve (we have seen some) but I am interested to hear why you think it will further complicate the booking process based on the theory of what it will do? The move to API distribution and the use of a standard to allow rich content and personalisation means two things. 1.) In theory the traveller will receive much more targeted offers with the things they need rather than the things they don’t (ie today they get a list of everything). Of… Read more »