Airlines Diverging On Custom Corporate Bundles

By | March 16, 2017

Delta Air Lines in 2015 started offering tailored packages of products and services to corporate accounts. It's not doing that anymore. It has other ways to enrich commercial relationships with add-ons. The change in strategy reflects two different ways airlines view the concept of corporate bundles.

Travel managers for a while talked up the idea of fares specific to their companies that include extras useful for their travelers. It would help them show value and avoid ancillary spend-tracking headaches. When . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel with after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.