Coupa acquired Yapta, the thirteen-year-old hotel and airfare price assurance firm named for "Your Amazing Personal Travel Assistant." Yapta had raised more than $25 million between 2007 and 2015, including several million from SAP Concur and $2 million from Amadeus Ventures.

Evercore ISI equities analyst Peter Levine made a "very rough" estimate for the value of the "all-cash" deal at $90 million to $110 million. This was based on an assumption that Yapta generates about $10 million to $14 million in annual revenue. The companies did not disclose terms. [UPDATE: Coupa revealed in its . . .

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Jay Campbell

Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn. He's here at CorporateTravel.social on Mastodon.

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