Like all travel management companies, CWT has had a grueling year. It's expecting more of the same until there's a vaccine or an appreciable return to the office. This makes strategic planning challenging. Complicating matters is that not many corporate clients are good at predicting what they need during "normal" times. How do you ready staff for any unexpected uptick in an abnormal time?
"It's a very interesting question," said CWT president and CEO Kurt Ekert during a Wednesday phone interview. "How do you meet demand when demand is so difficult to predict? We . . .