CWT’s Ekert: Demand Is Tricky But Investment Priorities Must Include Innovation

Like all travel management companies, CWT has had a grueling year. It's expecting more of the same until there's a vaccine or an appreciable return to the office. This makes strategic planning challenging. Complicating matters is that not many corporate clients are good at predicting what they need during "normal" times. How do you ready staff for any unexpected uptick in an abnormal time?

"It's a very interesting question," said CWT president and CEO Kurt Ekert during a Wednesday phone interview. "How do you meet demand when demand is so difficult to predict? We . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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