Delta Wants Star Ratings As A New Standard, United Doesn’t

[UPDATE, Sept. 5, 2019: ATPCO no longer requires intermediaries adopting its Next Generation Storefront to use a star-rating system for displaying airline products. ATPCO said the change stemmed from feedback "that stars are sometimes conflated with quality, and that by giving channels the freedom to highlight the shelves in different and innovative iterations according to their customer needs, was a better outcome for all." ATPCO retained the standard "shelf system" for grouping like products and providing details to bookers.]

United Airlines isn't into the star component of an


Author: David Jonas

David Jonas in 2006 co-founded business media firm after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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