Delta Wants Star Ratings As A New Standard, United Doesn’t

United Airlines isn't into the star component of an emerging program for displaying airline products and airfare attributes. Delta had been hoping for a standard that the industry would embrace. American Airlines hasn't publicly committed either way.

All three airlines are among the progenitors of ATPCO's Next Generation Storefront. When ATPCO began publicizing that initiative, it hyped the idea of star ratings for airfare options. 

A Delta official in February said that ATPCO’s star matrix was "foundational to standardizing Next Generation . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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