Delta Aims To Get ‘Em Young

By | October 8, 2015

Delta Air Lines has taken its interest in building loyalty among young business travelers to the corporate level. A relatively new, sometimes aggressive discount program targets up-and-coming midsize and tech businesses. It doesn't require marketshare or volume commitments to get started.

Sources said the deals run from 2 percent discounts off restricted coach to several more percentage points depending on the fare class and perceived long-term opportunity. Delta did not comment on requests for information sent this week and last.

Egencia director of client services Nathan Brooks . . .

For Subscribers
Click here for purchase and renewal options.

New visitor? Request a free trial.

Already subscribing? Please log in, or reset your password. Check your subscription status here.

This content is protected by copyright. Link sharing is encouraged but duplication and redistribution is illegal.
Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media’s BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.