When building a new company, one way to establish an identity is to offer something no one else does. These days that typically means unique technology. But fast-growing U.S. travel management company Direct Travel is under no illusions of being an IT shop.

This makes the company an attractive client for travel tech developers. At the moment, Direct Travel CIO Darryl Hoover has Concur and Cornerstone Information Systems in suspense over which quality-control solution the acquisitive company will make standard.

Direct has established an . . .

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