That they see the lodging sector as a seller's market right now means many corporate travel buyers are waiting until later than usual to start rate negotiations for the coming year. It also means the dynamic discount model hotels began pushing well before the pandemic — which then served as a component of the dual-rate stopgap solution during it, when hotels slashed rates — doesn't sit well with more buyers today.
Market rates are rising everywhere, leisure demand is on fire and corporate demand is mostly back. Buyers are sharing anecdotes of hotel reps asking . . .
