Mobile App Maker ETA Inc. Experiments With User Pricing In Bid To Be Cheapest Indirect Unmanaged Business Travel Channel

Flying mostly under the radar, the business travel app from ETA Inc. keeps adding nifty features. The latest include a Slack app and, soon, attribute-based air and hotel shopping and a "ride versus rent" car calculator. The company's goal is to become the lowest-cost indirect channel for suppliers to the unmanaged business travel market.

The company takes full advantage of many things that new forms of connectivity offer. For instance, its forthcoming attribute-based shopping pulls product and service data from NDC-compliant XML connections to produce dynamic bundles . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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