Sales Exec Eve White Leaves HRG/GBT For WhereTo

Travel management veteran Eve White joined business travel booking startup WhereTo, formerly WhereFor, as head of global sales.

WhereTo head of global sales
Eve White

White most recently served as VP of global markets at Hogg Robinson, which American Express Global Business Travel acquired.

She said the move was partly an answer to recent calls in the corporate travel community for greater focus on the traveler experience.

“Here it is,” she said of WhereTo, which claims an unnamed Fortune 10 client. “An Amazon experience in the world of corporate bookings. It’s hard to do, but this is tech that actually uses predictive analytics and machine learning to offer the best options to the traveler. It continues refining and crafting what is offered.”

Before joining HRG in 2006, White had been with BCD Travel for 13 years and Northwest Airlines for four.


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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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