Aggressive Marketing Of New Card To Individual Users Upsets Expensify Clients

Corporate travel and expense management administrators sometimes feel uneasy when suppliers contact company employees directly. Managers get really annoyed when employees receive confusing or misleading information about products or services their companies haven't bought.

Expensify, which has targeted the end user since its inception, inflamed these sensitivities among its clients. Company officials said it was trying to proactively ease corporate card enrollment for individuals (for when and if their companies eventually signed up). It proved to be a step too far. The company's community board blew up . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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