Frustration And The Pursuit Of Accurate, Standardized Sustainability Data

You can’t manage what you don’t measure, but how do you measure? That question has hindered the business travel sector’s assessment of environmental impact for years. Two-thirds of 216 buyer respondents to a GBTA poll this month said sustainability had prompted them to review travel policies — the most of any listed factor. Yet, in a January-March 2022 GBTA survey,...

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David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.