G2 Crowd Tries To Take Out The Trash Of Enterprise Software Reviews

There are piles of enterprise software review websites, and most of them are clickbait garbage. Business models with sponsored listings and affiliate marketing favor the site owner rather than the user. As six-year-old G2 Crowd attempts to go up a notch, buyers still need to watch for red flags.

G2 Crowd offers "unbiased" reviews from "verified" users of B2B software in dozens of categories, including travel and expense. Reviewers authenticate using LinkedIn profiles or business email addresses. They submit to G2 screenshots of logged-in accounts with the technology they are assessing to prove they are real users . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.