NDC-As-Lever Is Loser In GBT Buy Of HRG

There will be winners and losers if the proposed acquisition of Hogg Robinson Group's travel management company unit by American Express Global Business Travel happens. One of the wounded is neither person nor company. It's a program: the New Distribution Capability.

Don't blame NDC. It's just a messaging standard. The real loser is the method in which certain airlines, mainly British Airways, but also Lufthansa and soon Air France-KLM, used NDC in showdowns on distribution.

It was one thing when Lufthansa promoted NDC as a means . . .

The full content is available to subscribers

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.