NDC-As-Lever Is Loser In GBT Buy Of HRG

By | February 12, 2018

There will be winners and losers if the proposed acquisition of Hogg Robinson Group's travel management company unit by American Express Global Business Travel happens. One of the wounded is neither person nor company. It's a program: the New Distribution Capability.

Don't blame NDC. It's just a messaging standard. The real loser is the method in which certain airlines, mainly British Airways, but also Lufthansa and soon Air France-KLM, used NDC in showdowns on distribution.

It was one thing when Lufthansa promoted NDC as a means . . .

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