GBTA Takes Airline Distribution Head-On

Boston - Travel management professionals agree that to be effective, new airline distribution programs need to offer at least as much functionality as existing systems do. Based on expert commentary at last week's Global Business Travel Association convention here, it would appear that a solution to be welcomed by all key parties is a ways off.

Dozens of speakers and attendees in several education sessions directly addressed changes to air travel distribution. Industry experts aren't too worried about the ability to make a booking, although comparison shopping remains a huge question. Also concerning is what happens during . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.