GBTA Study: Business Travelers Less Satisfied With Online Booking Tools Than Supplier Sites

By | December 7, 2015

New research by the Global Business Travel Association, sponsored by Concur, affirms that business travelers think online booking tools are merely satisfactory. Nevertheless, few surveyed travel managers said their employers are ready to allow for alternative booking options.

Among 710 American, Australian and British business travelers working for companies with managed travel programs, 85 percent were satisfied when booking directly with airlines and hotels. The figure drops to about 75 percent for those using online booking tools. Fifty-four percent of 135 U.S. business travelers who had made a direct booking during the past year said they were "very . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media’s BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.