Google’s travel program has been closely watched for the better part of a decade. It helped vault “open booking” into industry vernacular. Capturing data when travelers book what and how they want — within some price guidelines — may be an attractive idea for some program managers at other organizations. But all these years later, very few big companies have…

The full content is available to subscribers

Lost your password?

Reminder: As per our Subscriber Agreement, reproduction or distribution of content and sharing user names and passwords are strictly prohibited.