Longtime ground transportation tech integrator Groundspan recently created a side business out of helping clients source suppliers and keep them honest. It's no wonder there may be a need; the ground transport category is more complicated than ever. Pricing, alone, makes buyers dizzy.

Speakers during a panel discussion at the Global Business Travel Association convention in August attempted to educate attendees about the predominant pricing models for chauffeured car services. These are flat rates, driven distance, driven distance plus time, shortest distance, dynamic rates, total . . .

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