Goodbye Consumers, Hello Corporates: New Entrant Pivots, Signs Amex GBT To Automate Email Requests

Any corporate travel operations professional can tell you that a lot of business travel bookings start with email. Sometimes this takes the form of a request that, once approved, moves to a travel agent for booking. Ideally it's generated by an interface like a web page form that structures the output. But that's not always something travelers can easily access.

American Express Global Business Travel is about to start piloting services from HelloGbye to tackle this problem. Using natural language processing, artificial intelligence and machine . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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Caroline Strachan
Advisor

I know this is a massive pain point for TMCs’ operations teams so a good move on GBT’s part. I can’t help thinking if mobile booking/UI was much better (not just GBT’s, managed travel as a whole) this wouldn’t be needed in the volume it is today?