[UPDATE, June 28, 2017: BCD Travel's Advito suggested that hotel demand in North America "may have passed its peak." As such, the consulting unit tweaked its average rate increase projection downward to a 2 percent to 4 percent range from 3 percent to 4 percent.]

U.S. corporate hotel rates are projected to rise about 4 percent next year. That's in line with Hilton CEO Chris Nassetta's initial expectations. It would be a slightly more modest increase than the industry expected for 2016. Predictions . . .

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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.