On Monday, Israel-based airfare reshopping tech firm FairFly announced it would roll out a hotel price assurance service to clients beginning next quarter. This follows a pandemic expansion by the U.K.'s HotelHub, which powers booking services like CWT Roomit, into lodging price reshopping.

FairFly's move came in response to "many client requests," according to CEO and founder Aviel Siman-Tov. 

Hotel price assurance stalwart Tripbam, a former FairFly partner, got into air reshopping this year. Coupa, meanwhile, has narrowed the . . .

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