Hotels Reconstitute, Restore Brand Standards With Business Travelers In Mind

Hotel executives say they are reconsidering and reinstating brand standards, potentially impacting business traveler expectations and corporate sourcing. 

Brand standards govern the responsibilities of property owners and operators. Ranging from design, maintenance and renovations to operations, amenities and customer services, they support consistent experiences and define brands. Prominent among them are specifications for food and beverage service and housekeeping.

Just before the pandemic, Marriott International global brand officer Tina Edmundson in a Today's Hotelier article wrote that standards ensure . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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