Strategy Evolved, HRG Rolls Out Native Apps

The last big travel management company to hold out on delivering an owned mobile app, Hogg Robinson Group this month is deploying on Android and iOS. The TMC will maintain other mobile initiatives, including a Nordic region app co-branded with Amadeus and collaboration with Sabre's TripCase. For clients in the United Kingdom, HRG also is about to launch a responsive web version of its HRG Online self-booking tool.

HRG's top tech exec, Bill Brindle, six years ago observed discord in the marketplace over mobile apps versus mobile . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.